Toonz Media Group, India’s premier animation studio, has introduced MyToonz, a dedicated free streaming channel now available on LG Smart TVs across the country. The FAST channel—constructed using technology from streaming technology provider Amagi—marks the animation giant’s focused entry into the connected television market, with plans to expand globally in the coming years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Drawing from Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a handpicked collection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A Fresh Age for Free-to-Watch Television Streaming
The launch of MyToonz marks a notable change in how content creators are approaching distribution in an ever more fragmented media landscape. As traditional television viewing habits continue to decline, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a essential option for reaching families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms provide a viable route for monetising content whilst maintaining accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on millions of devices across Indian households, removing barriers to viewership and ensuring its programming reaches audiences without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, emphasised that the channel serves as the company’s key initiative to evolving viewing habits and the streaming technology transformation. The collaboration between Amagi, a video delivery platform relied upon by broadcasters and operators in numerous markets, showcases Toonz’s commitment to developing systems equipped to handle extensive content delivery. For LG India, the launch of MyToonz enhances its existing free-to-air channel portfolio, solidifying the manufacturer’s standing as a source of premium content without subscription costs. This partnership illustrates how conventional broadcasters and device makers are joining forces to build audience share in the FAST ecosystem.
- MyToonz draws from two and a half decades of animation expertise and production experience
- Service extends across globally created properties and India-based programming
- Toonz generates more than 10,000 minutes of content per year in Thiruvananthapuram
- FAST model removes paywall restrictions whilst enabling advertising-based revenue models
Established over 30 Years of Animation Excellence
MyToonz’s launch is supported by Toonz Media Group’s strong reputation in animation production, extending across over two decades of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s prolific output—upwards of 10,000 minutes of original content each year—positions it as one of India’s leading animation studios. This existing framework and creative credentials afford MyToonz with a substantial competitive advantage, ensuring the channel debuts with a carefully selected collection of content rather than relying on sparse or generic material choices.
The scope of Toonz’s programming catalogue allows MyToonz to address broad audience needs and age groups within the kids’ entertainment segment. Rather than introducing restricted content, the channel leverages decades of established intellectual property and production knowledge. This foundation enables Toonz to fill MyToonz with varied, quality-assured content from launch, whilst simultaneously developing fresh content to maintain engagement and compelling for viewers. The company’s demonstrated capability to oversee major production undertakings strengthens its capacity to support the FAST channel over the long term.
A Broad Content Library
MyToonz’s programming lineup showcases Toonz’s dual focus on both worldwide produced properties and characteristically Indian storytelling traditions. The channel presents titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated adaptations of classic Indian narratives alongside current kids’ content. This diverse combination resonates with families seeking culturally relevant material whilst sustaining access to worldwide known intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s scaling plans relies heavily on targeted alliances with proven tech and delivery networks. The partnership with Amagi, a leading infrastructure provider for FAST channels, delivers the foundational technology required for expanding MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by broadcasters and streaming operators in numerous territories, offering established knowledge in overseeing extensive streaming infrastructure. This partnership permits Toonz to focus on content creation whilst utilising battle-tested infrastructure created to support ongoing ad-supported streaming ventures. The arrangement illustrates how production companies can speed up worldwide expansion by working alongside specialised technology partners without creating bespoke solutions.
The partnership with LG Electronics constitutes another key pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz obtains direct access to millions of households without requiring consumers to install extra apps or sign up for separate services. This built-in distribution model markedly decreases obstacles to finding content and adoption. LG’s present collection of free channels establishes an mature platform where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and market standing. As Toonz expands into Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and digital distribution services will become vital to reproducing this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Service
Amagi’s technology platform serves as the operational foundation of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi recognises as essential for building sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than developing proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward programme development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Reimagining Children’s Entertainment Delivery
MyToonz marks a significant shift in how children’s content connects with viewers across India and beyond. Rather than depending exclusively on traditional broadcast schedules or subscription streaming platforms, Toonz is harnessing the free, ad-supported television format to broaden availability of quality animated programming. This model reflects the changing entertainment habits of today’s families, where adaptability, availability, and no-cost viewing have become paramount. By integrating MyToonz with LG smart TVs, the company eliminates friction points that typically hinder finding shows, enabling kids and households to discover engaging shows without dealing with complicated apps or subscription costs.
Viswanath Rao’s statement that “content creators must adapt to them” underscores Toonz’s acknowledgement of fundamental sector change. The FAST channel model permits the studio to capitalise on its extensive library via ads whilst offering households premium entertainment at no cost. This two-stream revenue model contrasts sharply from standard paid services, where customer acquisition and loyalty drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model provides an efficient distribution pathway that broadens audience exposure whilst sustaining economic viability. The launch reflects the company’s ambition to become a leader in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration provides frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries effectively
